Francoise Simon

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Books by Francoise Simon

Building Global Biobrands

Taking Biotechnology to Market

By Francoise Simon and Philip Kotler

Foreword by Kevin Sharer

From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the ...

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