Esra Kucukciftci

About The Author

Esra Kucukciftci is the Founder & CEO of Pricing Innovations, advising global technology enterprises and AI vendors on outcome-based monetization and value architecture. She has served as a strategic advisor to leading tech platforms and top-tier private equity portfolio companies, following roles at Amazon, Meta (Facebook), and SAS. Esra is a Lecturer at the University of Minnesota’s Carlson School of Management, where she earned her MBA. She also holds a BS in Chemical Engineering from Bogaziçi University.

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Books by Esra Kucukciftci

Quantware

The Post-Software and Post-Product Era in Business

By Esra Kucukciftci

Companies are buying, selling, and managing AI as if it were software. But AI does not behave like software—and that mismatch is quietly fracturing growth models, org structures, metrics, dashboards, and investment decisions across the global enterprise. While organizations can track what they...

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