Esra Kucukciftci

About The Author

Esra Kucukciftci is the founder and managing principal of Pricing Innovations and an adjunct professor in the Carlson School of Management MBA program at the University of Minnesota. A recognized expert in technology pricing, monetization, and commercial strategy, she has advised organizations including IBM, Visa, Autodesk, Intuit QuickBooks, Dell Technologies, ADP, 3M, and numerous private equity-backed companies. Prior to founding Pricing Innovations, she held leadership roles at Amazon and SAS. Esra is a frequent speaker on artificial intelligence, technology strategy, platform economics, and the future of business. 

Books by Esra Kucukciftci

Quantware

The Post-Software and Post-Product Era in Business & Technology

Artificial intelligence isn't simply the next evolution of software—it is an entirely new system of value creation. In Quantware, pricing strategist and technology advisor Esra Kucukciftci introduces a bold framework for understanding how AI will transform organizations, business models...

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