Eric Helms

About The Author

Eric Helms is the founder of Juice Generation, the independent chain of juice bars. In 2009 he co-created Cooler Cleanse with Salma Hayek, which delivers detoxifying juice cleanses and raw food meals nationwide. He grew up in Virginia and lives in New York City.

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Books by Eric Helms

The Juice Generation

100 Recipes for Fresh Juices and Superfood Smoothies

By Eric Helms

Introduction by Salma Hayek / With Amely Greeven

From one of America’s foremost and pioneering juicing companies comes a beautifully illustrated guide to creating restorative and energizing juices and smoothies; as well as preparing nutrition-rich, blended superfoods.

Welcome to the Juice Generation !

Refresh, Re...

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