Darlene Hayman is a well-respected market research analyst specializing in the motion picture category. She is an expert in evaluating test audience data and uncovering insights to help filmmakers and studios understand moviegoers’ reactions to their films. She has earned a reputation for distilling the research into succinct conclusions that can be used to refine movies during final stages of postproduction. Darlene has collaborated with Kevin Goetz for the past fifteen years and joins him as coauthor of Audience-ology: How Moviegoers Shape the Films We Love. She continues her work with Mr. Goetz’s company, Screen Engine/ASI. Her research experience follows a two-decades career in the ad agency business. Born and raised in New Jersey, Darlene has spent her entire adult life in the Los Angeles area where she currently resides with her husband, Steve.
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