Daniel Acuff

About The Author

Dan S. Acuff, PhD, is President of Youth Market System Consulting and, along with Dr. Robert H. Reiher, is among the world's leading specialists on youth-related products and programs. He has served as a consultant to more than fifty major kid-targeting corporations. Dr. Acuff lives and works in Glendale, California.

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Books by Daniel Acuff

What Kids Buy

The Psychology of Marketing to Kids

By Robert H Reiher and Daniel Acuff

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

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