Dan Wallace

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An Adams Media author.

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Books by Dan Wallace

The Physics of Brand

Understand the Forces Behind Brands That Matter

By Aaron Keller, Renee Marino and Dan Wallace

Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By...

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