Bo Bernhard

A fifth-generation Las Vegan, Harvard graduate, former professional athlete, and award-winning teacher and researcher, Dr. BO BERHARD has spent the last three decades exploring the intersections of tourism, sports, entertainment, and human behavior. Recently, Malcolm Gladwell selected his Fun Economy initiative for T-Mobile’s National Community Innovation Award.

Bo’s work has taken him from World Cup finals and Olympic cities to Fortune 500 boardrooms, government ministries, and some of the world’s most unforgettable destinations. Known for transforming complex ideas into engaging stories, he has delivered hundreds of keynote addresses in more than fifty countries, helping audiences see familiar places—and themselves—in entirely new ways.