Bidhan L. Parmar

Bidhan (Bobby) L. Parmar is the Shannon G. Smith Bicentennial Professor of Business Administration and Associate Dean for Faculty Development at the Darden School of Business at the University of Virginia. He teaches courses on business ethics, collaboration, and creative and critical thinking. He is also a fellow at the Olsson Center for Applied Ethics and is the Co-Director of the Darden Experiential Leadership Development Lab. He is a former fellow at the Safra Center for Ethics at Harvard University.

Parmar’s unique research focuses on how managers make sense of uncertainty and collaborate to create value for stakeholders. His work helps executives better handle doubt in their decision-making. Parmar’s scholarship has been published in leading journals such as Organization Science, Psychological Science, Journal of Applied Psychology, Journal of Experimental Psychology, Organizational Behavior and Human Decision Processes, Organization Studies, Business & Society, and the Journal of Business Ethics. 

Parmar produced the documentary film Fishing with Dynamite about the role of business in society, featuring leading thinkers such as former Labor Secretary Robert Reich, Jim Collins (author of Good to Great), and Bethany McLean (author of The Smartest Guys in the Room). 

He was named one of the top 40 business school professors under 40 in the world and has won several awards for his teaching and research. Parmar lives in Charlottesville with his wife and two daughters.