Adriano di Petrillo was born in Parma, Italy, and before launching Dri Dri in July 2010, he lived in New York and managed Art Partner, a leading talent agency for fashion photography and styling. He could never find a good gelato outside of Italy, so he opened his three London Dri Dri stores in the fashionable districts of Portobello Road, Chelsea and Covent Garden. Dri Dri Gelato’s first shop in Brazil has recently opened in Sao Paulo.
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