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A. Parasuraman
Books by A. Parasuraman
Techno-Ready Marketing
How and Why Your Customers Adopt Technology
By A. Parasuraman and Charles L. Colby
Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Disco...