Now that the media, retailers, and readers are eager for the book to be in the world, it is time to publish the final book! 

By this stage, editors have reached out to other authors for advance praise (blurbs), which, along with the descriptive copy the editor has written, are put on the final jacket, which is routed to art and production. 

The final pages are sent to the printer and about 8 weeks later, books are shipped to stores and retailers. 

At this stage, reviews and coverage secured by publicity will start to appear and advertising will begin. 

Then comes publication day and with the efforts of everyone on the team, the book has made it onto bookshelves everywhere! Our mission is to get the stories and ideas we publish into the heads of as many readers as possible, through bookstores, retail sites and libraries, and beyond, because we believe that books change lives.