Your Seat at the Table

How to Create and Run Your Own Peer Advisory Council

Published by Forbes Books
Distributed by Simon & Schuster

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About the Book

Tina Corner - Stolz has been driven by one mission for almost two decades: creating such an exquisite Member Experience (MX) for her peer advisory councils (PaCs) that, year after year, members wouldn’t think twice about renewing. And she succeeded.

A veteran of the peer group industry who sold her franchise for the highest multiple ever recorded and has trained and mentored hundreds, Tina cracked the code for MX as well as for how to skillfully moderate PaCs. She’s been teaching other driven entrepreneurs her formula for success through her Peer Advisory Council Academy since 2019, and now she shares her secrets in Your Seat at the Table: How to Create and Run a Peer Advisory Council.

The peer group space is competitive while being fraught with confusing terminology and lacking in organization and standards. As Tina says, it’s still in the “Wild-West stage.” If you’re going to attempt to navigate this precarious terrain, you’ll need a guide who can help you avoid some of the most common mistakes and missteps.

Your Seat at the Table: How to Create and Run a Peer Advisory Council is a how-to book that combines Tina’s deep knowledge and experience, along with cautionary tales and tales of triumph. And she does it all in an easy-to-read style that demystifies the jargon and presents everything you need to know, do, and decide, step by step, before you sign your first member and all the way through to selling your profitable business or winding it down.

Tina Corner - Stolz will show you why your seat at the table — the moderator’s seat — is key to creating a level of experience for your members that’s incomparable. And she’ll tell you who else and what else you need for your PaC business to be pr profitable. If you’re someone who doesn’t want to reinvent the wheel, this book is for you.

About the Author

TINA CORNER-STOLZ started in the peer-group franchise space nearly 20 years ago, quickly becoming a top-five franchise globally and later selling her franchise for the highest multiple ever recorded. In 2014, she unleashed the secrets of the industry in her first book and the first book ever on the topic, Sit Down! Speak Up! Cash In! A CEO’s Guide to Peer Groups, and in 2019 she launched her Peer Advisory Council Academy, which has become the go-to training program for people serious about creating and moderating profitable peer advisory councils (PaCs). She shares her wisdom about moderating successful peer advisory councils in her second book, Your Seat at the Table: How to Create and Run a Peer Advisory Council.

Tina is a graduate of the University of Missouri and the INSEAD and Harvard executive programs. She and her husband, Scott, split their time between St. Petersburg, Florida, and the Lake of the Ozarks.

Product Details

  • Publisher: Forbes Books (May 16, 2023)
  • Length: 210 pages
  • ISBN13: 9798887500348

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Raves and Reviews

As much as we can have all the right pieces in place to scale a business, the tipping point of success relies on a leader's ability to see beyond the curve and get ahead of that. We like to think we can do this alone, but as with any healthy, growing business, we reach that point quicker and stronger when we open ourselves up to the insights and advice of our peers. The concept of the Peer Advisory Council is what the Entrepreneurs Organization (EO) is based on and to anyone looking to build their own PaC, I would tell them to first, pick up a copy of Tina Corner-Stolz' Your Seat at the Table. From refining the vision for your company to forming successful meetings, Corner-Stolz breaks down the steps of building a powerful PaC that can rocket your business lightyears ahead of the curve.
—Verne Harnish

“The insights and impact of a well-run peer group is immeasurable. I have been a beneficiary, and you can now too. In this book, Tina gives you the step-by-step to running your own. Let the impact begin.”
—Mike Michalowicz author of Profit First and Clockwork

Creating an amazing customer experience is essential to differentiation. Similarly, peer advisory councils provide a recurring, memorable member experience that will lead to higher member satisfaction and retention. Tina is uniquely qualified to address this concept and does so brilliantly in her excellent new book.
—Dan Gingiss
Author, The Experience MakerKeynote speaker

Tina has nailed it! For the last 30 years, being a member of peer groups has been one of the biggest contributors to my success. Tina provides the complete how-to manual for starting, building and running a world-class peer advisory council.
—Gino Wickman
Author, Traction; The EOS Life

Entrepreneurial business owners have a lonely life. All actions and decisions in the business will ultimately turn into the Entrepreneur’s consequence. Peer groups are a great resource to reduce the loneliness and increase confidence. However, a peer group without great structure and guidance turns into best practices sharing. Best practices can be a death nail in the modern fast moving world. Your Seat at The Table is the perfect guide to maximizing peer group success and building an entrepreneur’s confidence.
—Larry G. Linne
Author, Make the Noise Go Away; Leading Performance

Tina shows how peer groups can take us beyond the transactional nature of business to create a unique interpersonal community. This book will teach you about how peer advisory councils offer a practical leadership framework where each of us can become more when we work together, for everyone.
—Des McCabe
Author, The Inverted Pyramid of InclusionChief Executive, Diversiton (UK)

Tina's powerful methodology is a pillar in GrowthDrive's playbook for building thriving advisory businesses. By helping us deliver sophisticated peer-to-peer support, the wisdom and quick-to-market techniques shared in this book are proving themselves to be ingredients for success—I highly recommend you read and adopt Tina's work.
—George Sandman
GrowthDrive
CoreValue Advisor Software

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