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Your Idea, Inc.

12 Steps to Building a Million Dollar Business - Starting Today!

About The Book

Burt's Bees . . . Crocs . . . MySpace . . .

Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, ôWhy canÆt I do that?ö Well, anyone canùthe trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:
  • Refine their idea to attract a target audience
  • Research the competition
  • Find the right manufacturer
  • Create appropriate brand messaging
  • Build buzz online and beyond
  • Work trade shows and conventions

Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.

About The Author

Sandy Abrams is an entrepreneur, speaker, and author. She has written two books on succeeding in business, including Your Idea, Inc. and Breathe to Succeed. Her writing on business insights and workplace wellness has also appeared on HuffPost and Thrive Global. She has led "Breathe to Succeed" workshops with women's groups, entrepreneurial groups, and wellness conferences, as well as with Google, WW (formerly Weight Watchers), Facebook, Women Presidents Organization, Pepsi, and many more.

Product Details

  • Publisher: Adams Media (November 18, 2009)
  • Length: 256 pages
  • ISBN13: 9781440513237

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