Skip to Main Content

You Are The First You

In her literary debut, You Are the First You, Whitney Holtzman tells the story of her journey through the sports and marketing world as a female entrepreneur and the lessons she learned along the way. 

You Are the First You tells the story of Whitney Holtzman’s journey through the sports and marketing world as a female entrepreneur and the lessons she learned along the way. Whitney’s career in pro sports has included stops at ESPN and Major League Baseball, in addition to working for entrepreneur Gary Vaynerchuk at VaynerMedia. Her passion is at the intersection of sports and making the world a better place, which was showcased when she then joined RISE, a racial equality nonprofit with every pro sports league on the board. Ultimately, Whitney became an entrepreneur and launched her own company, Social Victories, which represents professional athletes and sports leagues to help them build their brands. Most importantly, You Are the First You is filled with all the essential lessons Whitney has learned throughout her journey that are key to a successful career but are not taught in school. Her goals in sharing her story are to provide readers with an unwavering belief in themselves and to motivate them to never give up on their dreams. “It’s time to follow the nagging voice that’s been tugging inside of you, and it’s time to chase ultimate happiness and the life you’ve always envisioned for yourself.”

Whitney Holtzman is a passionate go-getter and the CEO of Social Victories, a social media and marketing consulting company for leaders in the sports world. Her passion has always been at the intersection of sports and giving back, and she helps her clients across pro sports build their brands and become the best versions of themselves. Prior to her role representing players, Whitney built her career in sports, marketing, and social media at espnW, Major League Baseball, VaynerMedia, and RISE (Ross Initiative in Sports for Equality), which uses the power of sports to unite neighborhoods and advocate for racial equality. Whitney grew up in Tampa, Florida, (a city she loves) and is an avid sports fan, thanks to her dad, who made Monday Night Football a staple in the Holtzman household. She attended the University of Florida during the Tebow era and experienced two football championships and a basketball title during her time as a Gator. In college, Whitney interned for the Tampa Bay Rays, Turner Sports, and ESPN. She is an avid traveler who hopes to visit every state and continent. Whitney is also the only non-lawyer in her family, but she is excited to have found her passion at the intersection of sports and making the world a better place. Her greatest love is her family.