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About The Book

A beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management.

Whether you’re new to the field or a seasoned executive, this book will give you a firm grasp on what it takes to make an organization perform. It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test?

What Management Is is both a beginner’s guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Joan Magretta, a former top editor at the Harvard Business Review, distills the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organizations and how that logic is embodied in practice.

Magretta makes rich use of examples— contemporary and historical—to bring to life management’s High Concepts: value creation, business models, competitive strategy, and organizational design. She devotes equal attention to the often unwritten rules of execution that characterize the best-performing organizations. Throughout she shows how the principles of management that work in for-profit businesses can—and must—be applied to nonprofits as well.

Most management books preach a single formula or a single fad. This one roams knowledgeably over the best that has been thought and written with a practical eye for what matters in real organizations. Not since Peter Drucker’s great work of the 1950s and 1960s has there been a comparable effort to present the work of management as a coherent whole, to take stock of the current state of play, and to write about it thoughtfully for readers of all backgrounds. Newcomers will find the basics demystified. More experienced readers will recognize a store of useful wisdom and a framework for improving their own performance.

This is the big-picture management book for our times. It defines a common standard of managerial literacy that will help all of us lead more productive lives, whether we aspire to be managers or not.

About The Author

Joan Magretta, M.B.A., Ph.D., is an award-winning contributor to the Harvard Business Review, where she was the strategy editor during the 1990s. Before that she was a partner at Bain & Company, a leading management consulting firm.

Product Details

  • Publisher: Free Press (December 25, 2012)
  • Length: 256 pages
  • ISBN13: 9780743242240

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Raves and Reviews

"This book will help managers in any type of organization, including nonprofits and the public sector, do their jobs better." —Michael E. Porter, Harvard Business School

“Finally, there's a management book written not for top executives but for everyone else who has to deal with them and clean up after their mistakes.” —Washington Post

“Rarely has anyone presented the core principles of managing in a single book.” —Business Week

“Most management books are about tools. This highly readable book is about management's task. First rate as an introduction for the nonmanager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive "refresher course" for the most experienced executive in businesses and nonprofits alike.” —Peter F. Drucker

“Joan Magretta and Nan Stone have done a wonderful service with this book. They have brought back to the fore the fundamental importance of good management. And they have done so in a way that effectively distills key concepts that every executive should know into a useful toolkit.” —Jim Collins, coauthor of Built to Last and author of Good to Great

“This is a book we'll want every executive-in-training at Dell to read. It articulates the reasoning behind many of the core business principles that have made us successful. Well done!” —Michael Dell, Chairman and CEO, Dell Computer Corporation

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