20 years. 2 million copies sold. 300K Companies transformed. One proven system.

Two decades ago, Gino Wickman shared the Entrepreneurial Operating System® (EOS) with the world. Today, the groundbreaking framework has helped hundreds of thousands of organizations achieve their goals and helped to add billions of dollars to their bottom lines.

Entrepreneurs and business leaders face similar challenges: people problems, declining profits, stalled growth, and poor execution. Decisions never seem to get made, or once made, they fail to stick.

But there’s a solution: EOS is a practical business operating system that gives leaders the tools to finally take control, scale their companies, and build the success they’ve always envisioned.

Featuring an all-new preface from Wickman, revealing his leadership "aha" after 20 years, the 20th anniversary edition of Traction will show you how to strengthen the six key components of business growth and discover simple yet powerful ways to:

• Increase profit and improve team performance
• Gain focus and clarity to prevent daily chaos
• Eliminate frustration by solving business problems at the root
• Build a healthy, accountable company culture

Be one of the hundreds of thousands of successful entrepreneurs using Traction principles every day to run more profitable, frustration-free businesses. Whether you’re a startup founder, small-business owner, or seasoned executive, this book gives you the tools to run your company more effectively and enjoy the process along the way.