If Vorticia Vortex really only exisits on the internet, why are those who seek her suddenly dying of spontanious human combustion?

Dr. Mateo Meyer's patient, Todd Gale, insists that the rumours on the
internet are true-the young woman who died at The Wormhole Club fire
was murdered. Todd also swears that her murderer, Vorticia Vortex, has
been stalking him ever since. Vorticia only exists on the internet.
Before he realizes it, Mateo goes far down the rabbit hole himself, and
a shameful secret he's hidden for decades resurfaces. Elsewhere,
mysterious strangers watch the Vorticia phenomenon closely.
This is the complete collection of The Wormhole Club Tragedy comic
book series, which includes 20 new pages of the final story arc of the
cosmic horror tale!