“Aricia Symes nails the current realities of navigating fashion, especially while balancing the pressure of fast trends and how to approach building a timeless wardrobe. Aricia's passion and technique in understanding style and all the variables that make each person's unique Style ID make this a must read.”
— Lucia Budwick
Chief of Staff, Coca-Cola Northeast

“The Style Formula is so much more than a ‘how-to guide.’ Symes cracks the code, taking the emotion and mystery out of dressing with success each day. With proven strategies and science-based facts mixed with tender stories of challenging moments in her own life as well as her clients, Symes shows us anyone can learn to balance their assets with their challenges to find a winning style!”
— Pam Lynch
Former SVP at Tommy Hilfiger and former SVP at Polo Ralph Lauren

“The way we dress and what we wear in public has evolved. In The Style Formula, Aricia Symes describes how to understand our body type so we are equipped to navigate our wardrobes with confidence. This book is the road map to bespoke personal style!"
— Jill Palese
Founder, Call To Action®; Clothing Designer, Jones New York, Lands’ End, Gottex, New Balance

“As a former New England Patriots cheerleader and salon owner, I’m no stranger to juggling multiple roles—from making promotional appearances to working behind the scenes at fashion shows and events. With years of experience both in front of and behind the camera, I know firsthand how challenging it can be to manage teams, balance responsibilities, and maintain a polished look through it all. Aricia Symes's The Style Formula is an invaluable resource for expert styling advice, practical outfit ideas, and the overall organization needed to help you look and feel your best in every situation.”
— April Lyn Graffeo
Former Patriots Cheerleader, Salon Owner, and Unfoldid client

"Aricia demonstrates style, offering a science-backed approach to building a wardrobe that truly reflects your authentic self...prepare to unfold your Style ID and dress with newfound confidence."
— Alisa Marks
Executive Fashion Editor at Elle UK, Marie Clare UK, and UK Mirabella