The Stupid Syndrome

Why Smart Leaders Fall for the Wrong Ideas

Published by Business Books
Distributed by Simon & Schuster

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About the Book

A 20-minute field guide to stop bad decisions.



Why do brilliant leaders believe in ideas that defy logic? Smart people make stupid decisions at work when speed, status, and noise drown out intelligence. The Stupid Syndrome is a business parable that shows you how to spot stupidity's early signals, arrest its slide, and reset decisions on facts. These pages deliver a tight, reusable framework, as well as tools such as the Veritas Model, the Reality Check, and the Recognise–Reflect–Review–Decide Loop. A candid field guide for leaders who want less theatre and more results. Read it in twenty minutes. Use it for years.

About the Author

Product Details

  • Publisher: Business Books (October 27, 2026)
  • Length: 96 pages
  • ISBN13: 9781806950133

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Raves and Reviews

Straightforward frameworks that travel well—boardroom to frontline, public or private sector—so leaders can make sharper calls and own the outcomes.

Denise McDonagh CBE,  Former CIO Private and Public sector, and Non executive Director

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