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The StoryBrand Your Business Field Guide
The Proven One-Page Messaging Plan for Attracting Customers and Closing Sales
Published by Simon & Schuster Audio
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Table of Contents
About the Book
The Simple, Repeatable Process for Clarifying Your Message and Launching a Messaging Campaign That Works
Every company has a process for its finances, its hiring, and its operations. Almost none have a process for clarifying and launching their message.
Customers buy after hearing words that make them want to buy. Companies that understand this and run a process to clarify their message beat those who leave it to chance.
The StoryBrand Messaging Canvas is the first repeatable, proven process for creating a clear message, fast becoming the standard operating procedure for serious organizations. This field guide will teach you to create a Messaging Canvas that clarifies your offer and invites customers to engage. In a single sitting, you'll clarify exactly what to say and capture it on one page, a single source of truth you can hand to anyone who represents your brand.
Created by Donald Miller and the team at StoryBrand, this guide walks you through the exact process we use with the companies and individuals we coach, plus over 100 real-world examples to inspire your work. It all comes down to 4, 5, 6:
Use the StoryBrand Messaging Canvas in the boardroom, on your next product launch, or to clarify a personal brand. You'll walk away with a clear, repeatable message you or your whole team can remember, repeat, and execute with precision.
Don't build another campaign without a Messaging Canvas. From now on, the messaging plan comes first.
A plan you can fit on a page is a plan that actually gets used.
Every company has a process for its finances, its hiring, and its operations. Almost none have a process for clarifying and launching their message.
Customers buy after hearing words that make them want to buy. Companies that understand this and run a process to clarify their message beat those who leave it to chance.
The StoryBrand Messaging Canvas is the first repeatable, proven process for creating a clear message, fast becoming the standard operating procedure for serious organizations. This field guide will teach you to create a Messaging Canvas that clarifies your offer and invites customers to engage. In a single sitting, you'll clarify exactly what to say and capture it on one page, a single source of truth you can hand to anyone who represents your brand.
Created by Donald Miller and the team at StoryBrand, this guide walks you through the exact process we use with the companies and individuals we coach, plus over 100 real-world examples to inspire your work. It all comes down to 4, 5, 6:
- 4 Rules that separate a message that sells from one that gets ignored
- 5 Foundational Soundbites that anchor your campaign
- 6 Tools that launch your message into the market
Use the StoryBrand Messaging Canvas in the boardroom, on your next product launch, or to clarify a personal brand. You'll walk away with a clear, repeatable message you or your whole team can remember, repeat, and execute with precision.
Don't build another campaign without a Messaging Canvas. From now on, the messaging plan comes first.
A plan you can fit on a page is a plan that actually gets used.
About the Author
Photograph © Jeremy Cowart
Donald Miller is the founder of The Mentoring Project, an organization that helps churches start mentoring programs and pairs mentors with boys in need. He is the author of several books including New York Times bestsellers Scary Close, Blue Like Jazz, and A Million Miles in a Thousand Years. He is a frequent speaker, appearing at events such as the Women of Faith Conference, The Democratic National Convention, and Harvard University. He lives in Nashville, Tennessee with his wife and dogs.
Why We Love It
What’s not to love about these endorsements?
'Building a StoryBrand is your guide to cutting through the noise and making your message resonate. Donald Miller's wisdom shows us how to draw customers into a story where they're the heroes of their own transformation. This isn't just a book--it's an inspiring journey that'll ignite your passion and elevate your impact!' -- JENNA KUTCHER, Host of The Goal Digger Podcast and NYT bestselling author of How Are You, Really?
'Building a StoryBrand isn't just about clarifying your message, it's about clarifying your mission. Playing the role of Guide so you can help Heroes win in their own story must be a foundational drive if we expect to transform our customers' lives. In this book, Don Miller shows us all how to find incredible meaning in our work by doing exactly that.' -- WILL GUIDARA, author of Unreasonable Hospitality
'Donald Miller ought to be working with your company just like he worked with ours. We changed our website after learning his framework and the results were fantastic. We noticed a difference right away. The StoryBrand Framework works--and we are implementing it companywide. Read this book!' -- KEN BLANCHARD, chief spiritual officer of The Ken Blanchard Companies and coauthor of The New One Minute Manager
'Donald Miller reminds us that all good messaging begins and ends with empathy. He knows that if you want to be seen, heard, and understood, the first step is to listen. Get this book if you want to connect with people in a profound way.' -- BILL HASLAM, forty-ninth governor of Tennessee
'Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.' -- JOHN C. MAXWELL, #1 New York Times bestselling author
'I've been using Don Miller's StoryBrand Framework in my business for years now. It's the single best marketing tool I know. We use it on every product we launch. I've had Don personally teach my company and clients, and I recommend him to everyone. Now, all these revolutionary insights are easily accessible between these covers.' -- MICHAEL HYATT, New York Times bestselling author and founder of Full Focus
'If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!' -- RYAN DEISS, founder and CEO of DigitalMarketer
'StoryBrand is the best thing to happen to my conversions in a long time. After rewriting one webinar registration page using the StoryBrand framework, the page converted at 60% to a cold ads audience. That's UNHEARD of! I especially love that StoryBrand always puts the customer first, which aligns with my company's core values. (And it doesn't hurt that sales have never been better!) We now use the StoryBrand framework for every sales page... home page... email... anywhere in my business that we write copy.' -- AMY PORTERFIELD, New York Times bestselling author of Two Weeks Notice and host of the Online Marketing Made Easy podcast
'This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.' -- SETH GODIN, author of All Marketers Are Liars
'This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book!' -- DAVE RAMSEY, #1 New York Times bestselling author
Product Details
- Publisher: Simon & Schuster Audio (January 12, 2027)
- Runtime: 5 hours
- ISBN13: 9798347213207
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Raves and Reviews
"Your brain can only hold so much information before it shuts down. Donald Miller's StoryBrand Messaging Canvas is built around that truth. It helps you strip your message down to exactly what a customer needs to hear, then gives you a one-page plan to launch a marketing campaign that works. It’s an invaluable tool to launch any project.”
– Jim Kwik, New York Times bestselling author of Limitless
"We used to spend weeks in back-and-forth before anyone agreed on the message. Now it fits on one page anyone can execute. This is how we build campaigns now. Donald Miller has turned a great framework into an operating system."
– Steve Sloan, VP, AWS
“The StoryBrand Messaging Canvas gives you a simple and exceptional way to find the heart of what you’re trying to say, because the best ideas only matter if you can make them clear enough for other people to believe in them.”
– Will Guidara, Bestselling author of Unreasonable Hospitality
“CMOs have some of the shortest tenures in the C-suite for a reason: it can be hard to show what marketing is doing and why it matters. The StoryBrand Messaging Canvas cuts through that confusion by giving teams a simple operating system for clarifying their message and creating campaigns that work. It’s a wonderful tool for helping marketers communicate what matters most.”
– Charles Duhigg, Pulitzer Prize-winning author of The Power of Habit and Supercommunicators
Resources and Downloads
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Book Cover Image (jpg): The StoryBrand Your Business Field Guide
Unabridged Audio Download 9798347213207
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