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The Search for Why

A revolutionary new model for understanding others, improving communication, and healing division

Read by Neil Shah

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About The Book


We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic inequality, and racial injustice. If we are to mend the divides between us and grapple with the challenges before us, we need, first, to understand the why.

In The Search for Why, Bob Raleigh provides a new model for how to understand human behavior, the fundamentals of why we do what we do. He draws on his experience in market research and public communication strategy and combines that with research in the social sciences, like psychology, cognitive and behavioral sciences, and anthropology.

The Search for Why covers topics like:
-Why so frequently people seem to act against their own best interests, both in politics and their personal lives
-How to better communicate with one another across political and cultural divides
-How to craft persuasive messages that meet people where they are, and listen to what they are saying back
-Ways you can apply this model to help build a better world, at a personal, social, and global level
-What influences our decisions, even when we don’t realize it

For anyone looking to persuade people, heal divisions, or build better relationships, The Search for Why is a crucial step in the right direction.

About The Author

Photograph by J.A Raleigh

Bob Raleigh is the founder and managing partner of PathSight Predictive Science. Previously, he was CEO of Rockefeller Consulting and a longtime television executive at Carsey-Werner. He holds a PhD in psychology from Syracuse University.

About The Reader

Product Details

  • Publisher: Simon & Schuster Audio (January 19, 2021)
  • Runtime: 9 hours and 16 minutes
  • ISBN13: 9781797123509

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