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The Salesperson's Guide to Growing a Business
Lessons from the Benefits and Insurance Industry to Drive Your Growth
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Table of Contents
About the Book
This book is like the blueprint and personal coach you’ve needed to grow your business. In The Salesperson’s Guide to Growing a Business, Kevin Trokey and Wendy Keneipp give you the insight you need to transform your business into a prosperous and rewarding operation.
Whether you are a business professional looking to grow professionally, a salesperson looking to grow a book of business, or an owner looking to grow an entire organization, you will find what you need in this book to make you one of the top performers in your field!
This book will show you how to:
- Craft your vision for the future and work toward it systematically
- Create messaging and marketing that distinguishes your company
- Build a sales process that engages buyers and drives predictable results
- Develop an intentional client experience that keeps clients around year after year
- Lead your team with strong communication to engage them with the company goals
There is no part of your business you won’t understand at a more actionable level. Better than that, you’ll understand how to tie it all together to create a single, well-running machine.
And, if you're thinking the "small stuff" doesn't make a difference, believe Kevin and Wendy— it does. They give you detailed instructions and resources that leave nothing to chance; they’ll help you create your #PathToGrowth.
Whether you’re an owner responsible for the entire business or a contributing team member, you need a holistic understanding of the organization. A growing business requires a knowledgeable, fully engaged team capable of contributing to strategy and execution.
A team filled with professionals who all think and act like business owners has a huge competitive advantage. When that type of team regularly engages together in problem-identification and solving, communication, company messaging, sales process, and client engagement, it is all but impossible to beat.
Your team is capable of it; you need to be a driver of the transformation. This book is a literal instruction manual filled with common sense ideas, strategies, and resources that will take you from “doing okay” to “killin’ it.”
Kevin and Wendy will show you a clear and strategic way to grow your business. Make this the guidebook to take on your journey.
Product Details
- Publisher: Advantage Books (August 8, 2023)
- Length: 304 pages
- ISBN13: 9781642258059
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Raves and Reviews
The advice and guidance from Q4i have been invaluable in our firm’s growth. As you read The Salesperson’s Guide to Growing a Business, you’ll have countless moments where you are inspired to run out and change your world. You’ll also find yourself frustrated that you hadn’t already found the motivation and instruction to have built your career on their platform from the very beginning.
—Bret Brummitt
Generous Benefits
Kevin, Wendy, and the entire Q4i team have always challenged us professionally. Guided by them and their Q4i Growth Platform, we have enjoyed a level of strategic growth in our business that we could never have imagined.
The insights, advice, and experience shared in The Salesperson’s Guide to Growing a Business will be a similar game-changer for those who apply it to their business. Be warned, though; they have woven their tough-love coaching style and accountability throughout its pages.
—Allison and Josh Butler
Butler Benefits & Consulting
Twelve years ago, my business needed guidance, and I needed a mentor to help me be the leader my team needed. Enter Kevin, Wendy, and the entire Q4i team. Together, we have traversed the mountain of organizational growth.
Partnering with them was one of the best business decisions I’ve ever made. While not everyone will be able to work with them personally, reading The Salesperson’s Guide to Growing a Business and applying its principles will prove to be one of the best business decisions anyone can make. You’ll find yourself motivated and ready to, as they say, go #Get$hitDone!
—Billy Bridwell
Keystone Insurers Group
Before we officially engaged with the Q4i team, we were voracious consumers of the content they shared on LinkedIn and via their blog. We had three straight years of 40 percent growth that we attribute to implementing what we learned from their writings.
I can only imagine what our growth would have been had we been fortunate enough to follow the collective guidance they have built into The Salesperson’s Guide to Growing a Business. Ignore their ideas and instruction at the peril of your future growth.
—Kevin Curran, CLU®
Salt Margin
As entrepreneurs, we learned early on the importance of learning from others who have gone before us. Unfortunately, no formal education can fully prepare you for what you face when you start an agency. Kevin and Wendy have come damn close, though.
They get us as entrepreneurs, and they get us as an agency, because they’ve been both. Their system worked for us immediately in our first year and continues to drive our growth today. We can honestly say that no person or system has impacted our business as profoundly as Wendy, Kevin, and their Q4i Growth Platform. The gems of knowledge they have passed on to us over the past few years have been invaluable.
Now, other entrepreneurs can read this book and benefit from those same gems, their industry experience, ideas, and the Growth Platform that has driven so much of our success.
—Chelsea & Donovan Ryckis
Ethos Benefits
I have worked with and followed the teaching of Q4i since its inception. I was looking to grow my small agency and to do so while aligning myself with a network of other like-minded agencies. Kevin and Wendy have built their firm with that spirit of mutual learning and sharing in mind.
In The Salesperson’s Guide to Growing a Business, you will find the detailed foundation of what I learned from them as I built my agency. You’ll be challenged to understand your business at a new level, monitor and manage your critical numbers, and leverage the proven building blocks that drive agency growth.
My agency is better because of what I’ve learned from them, and if you implement what you learn in this book, yours will be too.
—Adam S. Rosenfeld
Rubicon Benefits, LLC
Business books are typically 10 percent real information and 90 percent fluff. In contrast, The Salesperson’s Guide to Growing a Business is dense with specific ideas, focus, instructions, tactics, analysis, and organization. As idea-dense as the book is, they deliver their guidance in the tone of an oracle-level best friend. They have a gift, and their advice just plain works. We’re fortunate that they have shared it with the industry.
—Pete Travis, JD
The Howard Group, Inc.
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