The Impulse Economy

Understanding Mobile Shoppers and What Makes Them Buy

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About The Author

Dasha Schwartz

Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.

Product Details

  • Publisher: Atria Books (June 7, 2014)
  • Length: 240 pages
  • ISBN13: 9781451671872

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