“This advice makes a lot of sense and is habit-forming.” - Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better

“A great book to read after the gluttony of the new year!” –CBS Saturday Morning

“It took two economists, Chris Payne and Rob Barnett, to write what hundreds of medical researchers and nutritionists have not had the courage to say, in order to reduce our ever expanding waistline, we have to learn to eat less. Rather than sell the same old weight loss “miracles”, as most diet books do, they provide the reader with sound, evidence-based, ways that not only produce a significant weight loss, but a weight loss that can be sustained as long as you monitor your weight.”—David Levitsky, Professor of Nutrition and Psychology at Cornell University

“[A] uniquely themed and user-friendly guide… While some dieters may balk at the advice to ‘embrace hunger,’ others will find the authors’ down-to-earth, realistic tactics (e.g., enjoy the occasional big meal, but cut back the next day) both motivating and sensible.”—Publishers Weekly

"The Economists' Diet, I picked it up, I’m like, 'are you kidding me?' Guess what? This is a smart book on a huge national issue."--Tom Keene, Bloomberg Surveillance

“Full of perfectly sensible advice.” –The Economist

“An enjoyable account of the thought process of two non-diet professionals who hacked their way into a system that worked for them” –Bloomberg.com