A brilliant masterpiece—a seminal piece of work. Rohl and Danziger provide a clear, step-by-step path to entrepreneurial success. It’s specially designed for midcareer professionals who, for reasons laid out in the book, desire to create and run their own business. Appropriately named “Corporateneurs,” they start their new journey with knowledge already learned, but need to fill the gaps to launch a new business. And, for the increasing number of young people, eager to create their own dream career, this book is a must-read as well. If a “how to” book could be a page-turner, this is it.
—ROBIN LEWIS
CEO of The Robin Report, professor at the Graduate School of Professional Studies at the Fashion Institute of Technology, and co-author of The New Rules of Retail

Don’t miss The Corporateneur Plan. It’s your opportunity to at once gain clarity and hold the road map to your next professional journey into entrepreneurship. Combining powerful stories, important research, and handy anecdotes, this book will help you achieve new clarity in starting a business. But there’s more: authors Rohl and Danziger also deliver the tools and rules you’ll need if/when you leave the corporate moth - ership and work without a net as a business owner. At first, you’ll see The Corporateneur Plan as a powerful chronicle of PRAISE FOR THE CORPORATENEUR PLAN the current disruptive forces impacting both the workplace and marketplace. And then it will become a personal GPS to the address of your new professional quest.
—JIM BLASINGAME
“The Small Business Advocate” and award-winning Main Street thought- leader, columnist, futurist, and author of The 3rd Ingredient and The Age of the Customer

The Corporateneur Plan is a personally curated list of research, books, and tools for entrepreneurs. I became an entrepreneur after twenty years with Starbucks and five years as CEO of Lululemon, and I found a lot of kinship with the values, discipline, structure, and tools laid out in The Cor - porateneur Plan. The benefit of being a “Corporateneur” is that we set out to fulfill a mission with the skills to build a strong business model and organization. The danger is not managing risks and only focusing on growth or the purpose of the product, not how it relates to business models and customers. Ken’s lessons provide a clear warning to those ex-corporate leaders who may over-hire, sign up expensive consultants and contracts, and overload their SG&A because that is how they are used to working. It takes a lot of grit and humility to go back to doing whatever is needed, including having no assistants, traveling economy, and doing spreadsheets and books one minute and then presentations to raise capital the next. You have to earn your staff and perks as you grow revenue. This book will set you on the right path.
—CHRISTINE DAY
Founding partner of the House of LR&C with Russell and Ciara Wilson