The CEO

An Interactive Book

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About The Book

You're the boss....

Now make an executive decision.


You are the CEO of Fleece Industries. So far, you've made all the right choices. The result: Your life's work -- building a company from an idea scrawled on a bar napkin into a clothing empire -- has reached a major milestone. Fleece is going to have an initial public offering and become a publicly traded company on the New York Stock Exchange. The instant the opening bell rings, you'll be worth tens, if not hundreds, of millions. It's a dream come true. Unfortunately that's when things get complicated. Now come the really hard choices.

What would you do if


  • You discovered that a rogue employee had been cooking the books?

  • Your mistress threatened to expose your affair to your wife?

  • You found yourself at the center of an insider-trading scandal?

  • Your daughter turned up in a sex tape on the Internet?

  • You found yourself considering the worst choice of all: MURDER?




Step up to the plate. What would you do if you were The CEO?

About The Authors

Photograph © Christopher Wahl

A contributing editor at The New York Observer, Duff McDonald has also written for Vanity Fair, The New Yorker, New York magazine, Fortune, and Esquire, among other publications.

Product Details

  • Publisher: Gallery Books (June 15, 2010)
  • Length: 256 pages
  • ISBN13: 9781451604726

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