Dennis Hof, proprietor of the world-famous Moonlite BunnyRanch brothel and the P.T. Barnum of prostitution, charts his path to fame and infamy, while dispensing homespun wisdom about sex, sales, money, and how to live as the country’s most recognizable pimp.
In The Art of the Pimp, Dennis Hof offers a hilarious, insightful, behind-the-scenes look at life as the proprietor of The Moonlight BunnyRanch, the world’s most famous legal brothel, and recounts his chaotic life as the king of America’s sex industry. Hof, the star of HBO’s critically lauded series Cathouse, reveals the tricks of turning tricks, the secrets of his outrageous marketing stunts, and scandalous details of his friendships with porn stars, prostitutes, and politicians. Readers will learn how Hof’s “girls” negotiate the highest prices for sex, the dirty little secrets of getting men to fall in love with them, and the inside tales of “The Girlfriend Experience,” the #1 requested menu item. The Art of the Pimp will take readers on a wild ride through his countless sexual conquests, romantic failures, and business successes.
“In this sex-drenched memoir, the proprietor of the Las Vegas brothel the Moonlite BunnyRanch spills his guts about the joys of running a stable of women. Readers may think that such an individual would be completely unsavory, but . . . Hof comes across . . . as a businessman, albeit one who is acutely aware of how and why his business works. Throughout the book, the author brings other voices to the mix . . . most notably, porn legend Ron Jeremy, who infuses the proceedings with his trademark good-natured sleaze. . . . All readers are aware that sex sells, and Hof unquestionably knows how to sell sex. Those seeking depictions of graphic sex and the ins and outs of prostitution will dig Hof's salacious memoir.”
– Kirkus Review
“The Art of the Pimp is a powerful book both emotionally and from a business perspective, and is one that I would highly recommend to readers not only interested in the glamour of sex and the “rock star lifestyle” but those who want to truly know what it takes to become a success at business. There truly is “no business like ho business,” and there is no better representative of the industry, and the lifestyle, than Dennis Hof.”
– C.J. Asher, TMR Zoo
“…[Hof] provides some pretty good insight into the brothel business, how it works at his establishments and what he's done over the years to insure that he makes money and that his prostitutes make money — if they work smart.”