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Startups and Downs

The Secrets of Resilient Entrepreneurs

Entrepreneurship is a cycle of failures and recoveries-hopefully with more successes than not. This national bestseller is about resilience and navigating the process. How do the best entrepreneurs think about failure-as it's happening and in hindsight-and ultimately win?  

Today’s media is replete with stories about major entrepreneurial successes, IPOs (initial public offerings), mergers, and acquisitions. Reporters and readers alike have also been captivated by the stories of entrepreneurial failures, downfalls, and massive exits (think Travis Kalanick, Elizabeth Holmes, and Doug Evans). However, entrepreneurship is rarely linear, and a lot happens between the headlines and reality. Entrepreneurship is a cycle of failures and recoveries—hopefully with more successes than not.

Start-Ups and Downs: The Secrets of Resilient Entrepreneurs shares the wisdom of one entrepreneur who successfully disrupted an entire industry but felt as if she was never prepared for what came next. Mona Bijoor has created a guidebook for navigating the process, from pitching with power to coping with competition, with inspiring stories from respected entrepreneurs, including Nat Turner, cofounder and CEO of Flatiron Health; Courtney Nichols Gould, founder and co-CEO of SmartyPants Vitamins; and Stephen Kuhl, cofounder and CEO of Burrow, intended to lift up anyone determined to keep pushing forward.

This book is about resilience. How do the best entrepreneurs think about failure—as it’s happening and in hindsight—and ultimately win?

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Mona Bijoor is a Partner at King Circle Capital LLC, an investment and advisory firm, where she has holdings in real estate, franchises, start-ups and online businesses. Mona is also the founder of JOOR, the premier online global B2B marketplace for wholesale buying that directly connects brands and retailers. Mona’s experience as a brand consultant for the fashion industry and within buying departments for global retailers inspired her to create JOOR in 2010 to solve some of the incredible challenges and time constraints she encountered during her career. By 2016, she had grown the company to process over $10 billion in gross merchandise value. Based in New York City, Mona expanded to offices in Los Angeles, London, Paris, Milan, Sydney, and Melbourne, increasing the team to 100 employees worldwide. Clients included Neiman Marcus, Saks, Harrods, Michael Kors, and Kate Spade. While at JOOR, Mona was recognized by Crain’s 40 under 40, The Big Apple Entrepreneur of the Year Award, and Wharton’s 40 under 40. She is a frequent contributor to TechCrunch, Entrepreneur, and Huffington Post. Mona earned a BA from the University of Pennsylvania and an MBA from the Wharton School of Business. She currently lives in Brooklyn with her husband and two daughters.