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Soap Opera

About The Book

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."

About The Author

Alecia Swasy is a former staff reporter for The Wall Street Journal.

Product Details

  • Publisher: Simon & Schuster (September 1, 1994)
  • Length: 400 pages
  • ISBN13: 9780671897819

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