"Engaging and enlightening."
– The Wall Street Journal
"A magic carpet ride through the history of thought, viewed from such a height that unexpected patterns and correspondences emerge...It is testament to the author’s narrative skill that this whirlwind of discovery doesn’t end up in a pile of papers scattered across the floor... His powers of orchestration succeed. Among the greatest compliments you can give a book is that it helps you to see things differently. So long as you’re not dazzled by the fireworks, Rethink could do just that."
– The Guardian
"Clever and entertaining... Startling... Fascinating... When it comes to describing a complex idea clearly, Poole is one of the best writers around... A thoughtful and thought-provoking book."
– Sunday Times (UK)
"Entertaining and important... Elegantly written and full of surprises."
– Daily Telegraph (UK)
"Full of fascinating stories about ideas that were thought to be rubbish at the time but whose hour came later... A treasure trove... The pleasure, and it is considerable, is in the examples... Where the arts merely accumulate, science progresses. Yet it does so by swirling back on itself. That is in itself an insight that is well served by a clever and entertaining book which, if it does nothing else, will make me more fun at parties."
– The Times (UK)
"An always entertaining and often eye-opening taxonomy of old ideas that refuse to die... I see Rethink as a kind of post-modern, post-ironic smart-thinking book, undercutting the genre's pretensions by borrowing its old clothes, drawing our attention to how its so-called new ones belong to the emperor. This rises far above satire or parody because what Poole actually says is largely both true and interesting. I don't think anyone has subverted the smart-thinking genre like this before. That's inspired rethinking."
– Financial Times (UK)
“A fascinating compendium of new ideas that aren’t new at all.”
– The New Statesman
"Fascinating... Exciting... Poole invites us to be a bit bolder than we often are, to challenge accepted truths, to revisit old ideas and even to play with some crazy new ones... Rethink makes you, well, rethink... With this book, Poole confirms his standing as one of our liveliest and most thought-provoking writers on science and technology... A stimulating journey that challenges our fixation with ‘winners’, but also with novelty for novelty’s sake... Rethink invites us to be skeptical and to look back, but perhaps just as important, I think, it also encourages us to be more creative when looking ahead."
– The Spectator (UK)
"Entertaining... Remarkably accessible and well-organized. Such a cross-section of material guarantees there is something here for everyone."
– Publishers Weekly
"The stories behind these ideas with their twists and turns through the years make fascinating reading. Poole has written an entertaining and informative book that provides a new appreciation for the past."