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The Complete Guide to Profitable Direct Marketing

About The Book

In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

About The Author

Lois K. Geller is a leading Direct Marketing expert and a Simon & Schuster author.

Product Details

  • Publisher: Touchstone (May 1, 1999)
  • Length: 368 pages
  • ISBN13: 9780684871134

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