Relishing Marketing

Illustrations of Food & Drink Packaging

Edited by Joe Duffy, Damian Hamilton and Cristiano Vinciprova Machado
Published by The Images Publishing Group
Distributed by Simon & Schuster

LIST PRICE $39.95

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Get 20% off with code JULY20 plus free shipping on orders of $40 or more. Discount on physical products only. Terms apply.

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About The Book

Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.

Product Details

  • Publisher: The Images Publishing Group (January 16, 2017)
  • Length: 256 pages
  • ISBN13: 9781864707090

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Relishing Marketing

Illustrations of Food & Drink Packaging

Edited by Joe Duffy, Damian Hamilton and Cristiano Vinciprova Machado
Published by The Images Publishing Group
Distributed by Simon & Schuster

LIST PRICE $39.95

PRICE MAY VARY BY RETAILER

Get 20% off with code JULY20 plus free shipping on orders of $40 or more. Discount on physical products only. Terms apply.

Buy from Other Retailers

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