Summary

Practical Data Science with R lives up to its name. It explains basic principles without the theoretical mumbo-jumbo and jumps right to the real use cases you'll face as you collect, curate, and analyze the data crucial to the success of your business. You'll apply the R programming language and statistical analysis techniques to carefully explained examples based in marketing, business intelligence, and decision support.

About the Book

Business analysts and developers are increasingly collecting, curating, analyzing, and reporting on crucial business data. The R language and its associated tools provide a straightforward way to tackle day-to-day data science tasks without a lot of academic theory or advanced mathematics.

Practical Data Science with R shows you how to apply the R programming language and useful statistical techniques to everyday business situations. Using examples from marketing, business intelligence, and decision support, it shows you how to design experiments (such as A/B tests), build predictive models, and present results to audiences of all levels.

This book is accessible to readers without a background in data science. Some familiarity with basic statistics, R, or another scripting language is assumed.

What's Inside

• Data science for the business professional
• Statistical analysis using the R language
• Project lifecycle, from planning to delivery
• Numerous instantly familiar use cases
• Keys to effective data presentations

About the Authors

Nina Zumel and John Mount are cofounders of a San Francisco-based data science consulting firm. Both hold PhDs from Carnegie Mellon and blog on statistics, probability, and computer science at win-vector.com.

Table of Contents

PART 1 INTRODUCTION TO DATA SCIENCE
1. The data science process
2. Loading data into R
3. Exploring data
4. Managing data
PART 2 MODELING METHODS
5. Choosing and evaluating models
6. Memorization methods
7. Linear and logistic regression
8. Unsupervised methods
9. Exploring advanced methods
PART 3 DELIVERING RESULTS
10. Documentation and deployment
11. Producing effective presentations