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Table of Contents
About the Book
HOW TO MASTER THE GAME OF FREQUENT FLYERS
Some say that ‘earning’ and ‘burning’ frequent flyer points is the third most talked about topic at dinner parties and BBQs after the weather and politics. And splitting points now features regularly in prenups and divorce settlements! Not surprising, when more than half of all Australasians are Qantas Frequent Flyer members.
There's more to frequent flyer programs than lounges, upgrades and luggage labels, and it's important to know how to master this new game of life. In this fascinating exposé of frequent flyer loyalty programs (through the case study of Qantas Frequent Flyers), readers learn how the program started, how it grew to become the icon it is today and how the business of points impacts the Australian economy and the behaviour of Australians on a day-to-day basis. Most importantly, POINTS explores ways members can maximise the number of points they earn, spend them wisely, scale the status ladder and keep up with changes to the program which affect their value.
Some say that ‘earning’ and ‘burning’ frequent flyer points is the third most talked about topic at dinner parties and BBQs after the weather and politics. And splitting points now features regularly in prenups and divorce settlements! Not surprising, when more than half of all Australasians are Qantas Frequent Flyer members.
There's more to frequent flyer programs than lounges, upgrades and luggage labels, and it's important to know how to master this new game of life. In this fascinating exposé of frequent flyer loyalty programs (through the case study of Qantas Frequent Flyers), readers learn how the program started, how it grew to become the icon it is today and how the business of points impacts the Australian economy and the behaviour of Australians on a day-to-day basis. Most importantly, POINTS explores ways members can maximise the number of points they earn, spend them wisely, scale the status ladder and keep up with changes to the program which affect their value.
Product Details
- Publisher: Major Street Publishing (December 8, 2026)
- Length: 208 pages
- ISBN13: 9781923748866
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Raves and Reviews
This is an excellent and interesting everything-you-need-to-know-about frequent-flyer-points guide.
– Allan Fels, Former chair, ACCC
A fantastic resource for anyone wanting to understand the world of frequent flyer points and status credits. Clear, practical, and packed with valuable advice, this book will help you travel further and smarter.
– Julie Piantadosi, Platinum One Quantas freequent flyer
A masterful strategic analysis of the Qantas frequent flyer game – the hidden traps, the winning moves and how to turn points into happiness. A must-read for all Qantas frequent flyers and the tiny number of Australians who aren’t. David has written the best guide yet to playing and winning the Qantas frequent flyer game. This is your passport to winning more from the Qantas frequent flyer game.
– Tony Boyd, Chanticleer columist, The Australian Financial Review
This in-depth case study of Qantas – one of the best airlines in the world – and its competitors, and the introduction of a passenger loyalty program, speaks to many socially and economically relevant issues, such as status, branding, marketing and strategy. Study it if you are interested in being a savvy passenger and an effective manager.
– Mauro Guillén, Wharton Professor and author of The Perennials
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Book Cover Image (jpg): Points
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