Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sales as a career? In Non-Manipulative Selling the authors attempt to address that question for a broad business audience.
Non-Manipulative Selling offers the strategies and techniques for creating customers, not just sales.
Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line, and shows them how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra is president of Online Assessments, (OnlineAC.com) a company that offers online assessments and tests; co-founder of MentorU.com, an online e-learning company; and Chairman of the Board of BrainX, a company that offers online digital accelerated-learning programs. He is a widely published author and was recognized by Meetings & Conventions Magazine as “one of America's most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985—and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.