No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

Part of No B.S.
Published by Entrepreneur Press
Distributed by Simon & Schuster

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About the Book

Everyone’s Talking About It.
But Nobody Knows What They’re Talking About.


Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back.

Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire.

Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to:

  • Turn passive content into an active conversion tool
  • Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service)
  • Create raving fans who introduce you to their networks
  • Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
  • Harness the biggest secret in social media—offline

Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

About the Authors

Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.

Kim Walsh Phillips is the founder of Powerful Professionals, a business coaching and education company. She went from 32 clients to over 11,000 in less than a year and was recently named #475 in the Inc 5000. She is an MBA-free self-made millionaire. Named “a must to read by those in business” by Forbes Magazine, she is the best-selling author of multiple books including The Ultimate Guide to Instagram for Business and The No BS Guide To Direct Response Social Media Marketing. Kim is also the behind-the-scenes secret weapon of some of the biggest names in business including Kevin O’Leary from Shark Tank, Dan Kennedy, Profit First Author Mike Michalowicz, Harley-Davidson, Hilton Hotels, and High Point University, among others. She has spoken on stages beside some of the world’s leading thought leaders including Tony Robbins, Grant Cardone, Barbara Corcoran and Gary Vaynerchuk. She lives in Atlanta GA.

Series with Books by the Authors

Dan S. Kennedy

Kim Walsh Phillips

Product Details

  • Publisher: Entrepreneur Press (May 19, 2020)
  • Length: 338 pages
  • ISBN13: 9781613084199

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