One of the world’s leading authorities on customer-centric business transformation, Lior Arussy—founder and CEO of the global consulting firm Strativity Group—offers “a revolutionary, yet pragmatic guide to not only managing change, but driving and thriving in a world of cataclysmic explosions of information and technology” (Joseph Michelli, #1 New York Times bestselling author of Leading the Starbucks Way).
The old business model of adapting to change for continued success is dead. Change is the new normal. There are no more periods of stability and predictability. There is only change. This continuous upheaval can undercut morale, decrease productivity and decimate profits, or it can be a game-changing opportunity.
In Next Is Now, “Lior Arussy provides a comprehensive and instructive roadmap for leading change and preparing yourself and your organization for the future. He generously shares insider insights, examples, and lessons learned from his many years advising top business leaders.” (Denise Lee Yohn, author of What Great Brands Do). He helps corporate leaders and their employees view change as an opportunity to become invested, drive that change, and achieve more success and job satisfaction than if change were simply implemented from the top down.
Based on his experience working one-on-one with major corporate clients like Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC and other Fortune 500 clients, Arussy shares his five-step Future Ready Impact program, guiding change-impacted employees and business owners from a victim mentality to one of participation and ownership. As Stephen Cannon, the former president and CEO of Mercedes-Benz USA, raves, “For anyone interested in building a thriving business, Lior Arussy’s insights provide actionable steps to integrate into your plans for achieving success.”
Lior Arussy is the founder of Strativity Group and one of the world’s leading authorities on customer experience and customer-centric transformation. Many of the world’s top brands work with him to drive successful change efforts: Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC, E.ON, FedEx, SAP, University of Pennsylvania, and Johnson & Johnson, among many others. In addition to his work with Strativity, Lior is the author of Exceptionalize It! He’s written over 250 articles for publications around the world, including the Harvard Business Review and has been featured in a multitude of magazines and media outlets including MSNBC, CNBC, Bloomberg TV, TheWall Street Journal, and Fast Company.
“Lior Arussy has written an incredibly important book for today’s changing times. It isn’t about change that is going to happen, it is about the change that is happening now, in this moment, and how you can be open and adaptive in the most positive way possible. Read this book—your future depends on it!”—Marshall Goldsmith, New York Times #1 bestselling author of Triggers and What Got You Here Won’t Get You There
“Lior Arussy’s new book provides a clear roadmap to one of the biggest challenges of our times – not just dealing with change, but embracing it and thriving in it. Lior’s common sense approach provides simple, clear examples of how all of us can stop living in fear of change and develop the resilience needed for “the relentless pursuit of What’s Next.”—Jeff Dailey, CEO of Farmers Insurance
“Next is Now is not just another business book about managing change – but rather a step-by-step guide for how managers and employees can embrace change with passion and excitement, every day. If you want to connect with your customers, and make an impact, then read this book – and give it to everyone you know.”—Ron Ashkenas, Partner Emeritus, Schaffer Consulting, and author of Simply Effective
"Lior Arussy definitely succeeds in presenting a novel, refreshing practice-based perspective on change-resilience, which undoubtedly contributes a significant added-value to the literature on change in organizations and individuals as well."—Dr. Michael Bar-Eli, Professor and Chair of Business Administration at Ben-Gurion University, and author of BOOST!
“Today’s world change is ever present and speed of change is actually increasing; in order to be successful in business we have to constantly be ready to change the way we do things. We all know that but still we all struggle with change programs in various ways. Lior Arussy’s book is an excellent guide that first explains why we individually struggle and then shows us how to embrace change focusing directly on us individually – its essential that we get ourselves ready for change.”—Dietmar Exler President and CEO of Mercedes-Benz USA
The Greek philosopher Heraclitus is credited with saying the ‘only constant is change.’ Today, effectively embracing that constant is inextricably linked to business survival. Next is Now is a revolutionary, yet pragmatic guide to not only managing change but driving and thriving in a world of cataclysmic explosions of information and technology. Lior Arussy has been entrusted to lead customer-centric change initiatives for some of the world’s most iconic brands. His effectiveness, expertise, and wisdom jump off the pages of this book. What are you waiting for? Buy Next is Now and thrive when so many others will struggle to position their teams and business for the opportunities ahead.”—Joseph Michelli, New York Times #1 bestselling author of books like Driven to Delight, The New Gold Standard, The Zappos Experience, and Leading the Starbucks Way
“Lior Arussy provides a comprehensive and instructive roadmap for leading change and preparing yourself and your organization for the future. He generously shares insider insights, examples, and lessons learned from his many years advising top business leaders.”—Denise Lee Yohn, author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies
“Every so often (and it is, sadly, all too rare), I meet a thinker, or interact with a consultant, or read a book that has a tremendous impact on how I make sense of the forces of disruption that surround us, and illuminates the challenges for leaders who aim to master those forces and renew their organizations. That’s why I stand in awe of Lior Arussy. He is a true ‘triple threat’ of transformation – as a thinker, consultant, and author, his ideas, methodologies, and messages amount to a manifesto for making it happen.”—William Taylor, Co-founder and founding editor, Fast Company