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Negotiating New York

Life, Love and the Pursuit of Real Estate

Nail-biting competition, multi-million dollar deals, wrangling clients and resolving nightmare renovations—New York’s top real estate agents take it in stride (and often in high heels).

Ever dreamed of your own beach bungalow in the Hamptons or swanky Manhattan penthouse? Or maybe you’ve dreamed of the dough you could earn from selling one?

Get an exclusive view of what it’s like to work in one of the world’s most competitive real estate markets—and the secrets to coming out on top! With more than thirty years experience in New York real estate, Joanne Douglas dishes on how she navigates a dynamic market with her quick wits and the support of her tight-knit team.

Douglas and her brother Alfred Renna share the euphoria of landing deals worth millions, the agony of tough losses, and the quirky characters encountered along the way. From pioneering real estate sales in the digital age, orchestrating stealthy midnight renovation projects inside exclusive apartment buildings, and high stakes conference calls pitting agent against agent, there’s never a dull moment. Joanne and her compatriots attack each problem with aplomb, even while going through the highs and lows of their personal lives.

Laugh, scheme, and celebrate along with Joanne, Alfred, and the team as you learn the secrets to some of the most pressing questions when buying and selling real estate.

What type of realtor is right for you?

How do you make yourself attractive to even the toughest co-op boards?

What will make the seller except your offer?

Heed Joanne’s advice from one of the world’s toughest markets. Because if you can make it there…well, you know the rest.

Joanne R. Douglas and her team, which includes partner and sibling Donna Renna, grew into one of the most successful in the country, leading the field of specialized marketing in the exclusive sales of real estate. When Joanne left a competitor for Corcoran, a mass exodus ensued. She lives in New York City.

Before Barbara Corcoran, of Shark Tank, sold The Corcoran Group, Alfred Renna helped catapult them into one of the most powerful real estate companies in the world, spearheading a team to build a website that became the archetype for today’s most popular real estate sites. Since then, he moved to Douglas Elliman and, as Executive Manager of Sales, helps hundreds of brokers brand and market themselves, turning many into millionaires.

“This is a wonderful, life affirming story of four siblings living and working in the big city, but they might as well be from a small Midwestern town, or as we say in Manhattan, from the other side of the river. . . I am so proud of the success I see for them with Negotiating New York: Life, Love, and the Pursuit of Real Estate.”

– Barbara Corcoran, star of "Shark Tank" and author of New York Times bestseller "Shark Tales"