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Mommy, What is Confidence?

How to Build Self-Esteem and a Growth Mindset | A Children's Activity Story Book | Kids 4-11

Illustrated by Brianna Baker
Published by Indigo River Publishing
Distributed by Simon & Schuster

About The Book

“The perfect book to help kids build confidence. It's great for children in school, speaks to their imagination, and challenges them.” — The South Etobicoke News

No. 1 on Amazon Hot New Releases 2021

Rated 5 Stars by teachers, journalists, bloggers, parents, and counselors on NetGalley

Confidence can be an abstract topic for parents to explore with their children. Mommy, What is Confidence? illustrates what confidence looks like in real life. This touching story is about a boy who seeks his mother’s guidance in becoming more confident.

With the interactive Confidence Cup, this book not only serves as a lesson-driven story, but an actionable process kids can easily follow to create tangible, positive accomplishments in their developing lives. You can photocopy or cut The Confidence Cup out together and hang it in their favorite spot. By earning stars, children will be able to see their progress as they grow.

Kids love this book because it helps them to:
  • Grow confidence and self-esteem
  • Expand their abilities in school
  • Handle difficult situations with more positivity
  • Strengthen their relationships with parents, friends, and educators
  • Develop healthy coping mechanisms
  • Believe in themselves, their dreams, and go for their goals
  • Not give up and be discouraged by setbacks and failures

Parents, relatives, and educators love this book because:
  • It includes an interactive activity challenge
  • This book visually represents confidence through realistic settings
  • It is proven to keep kids engaged throughout the entire book

Confidence is something that affects all of us and it is important to guide children in the right direction, so they can fulfill their potential and lead successful lives. Mommy, What is Confidence? can be your child’s first confidence building storybook and it can be a gift for someone you care about.


“Niko, you’re a bright kid, but I’ve noticed that you’re quiet in class. I think you need to have more confidence in yourself. I know you can do it!”

“See, Niko, that’s an act of confidence! The more you try it, the better you’ll become at it!”

About The Author

Shal has been writing for many years with a keen interest in covering topics that can positively impact the lives of readers. He believes confidence can be developed through challenging oneself. He has skydived, mentored students, proposed to his wife on the Eiffel Tower, sang to her in front of a large crowd on their wedding day, and climbed high mountains in Iceland. He is also an avid tennis player and has shared a laugh with tennis legend Roger Federer. He has an Honours Bachelor of Commerce degree from the University of Toronto and lives with his wife and children in Toronto, Canada. His inspiring family is a great source of strength and drive for him. Visit to learn more about Shal!

About The Illustrator

Product Details

Raves and Reviews

Mommy, What Is Confidence? shares a powerful message of self-improvement that is easy for children to understand. The author outlines concrete steps kids can take to help build their confidence and track their progress through the use of the Confidence Cup.”

– Mike Doiu, Ontario Certified Teacher, Grade 6

Mommy, What is Confidence? presents a lovely narrative that all children can relate to. The story provides real life situations in which children can see themselves and then challenges them through concrete examples to further develop their own confidence in a creative, engaging, and interactive manner.”

– Jo-Ann Lunod, Ontario Certified Teacher, Grade 7

“After struggling with anxious feelings at school, Niko finds loving encouragement that helps him discover and then cultivate confidence. Children can readily identify with Niko as the story and illustrations provide a variety of realistic depictions of typical childhood situations...This is a positive introduction to the cumulative process of confidence development in young children that invites and encourages discussion.

– Catherine Burke, RECE (Registered Early Childhood Educator)

“This book is excellent. I read it to my children and it really resonated with them. Well done!”

– Ajay, Children’s Dentist, DDS

Resources and Downloads

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