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Mind Your X's and Y's

Satisfying the 10 Cravings of a New Generation of Consumers

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Lisa Johnson is a marketing pioneer, skilled researcher, and expert on consumer behavior. She is the coauthor of Don't Think Pink and CEO of The Reach Group, an international marketing consultancy that helps companies create more compelling brand experiences for women (ReachWomen.com) and the Connected Generation (ReachGroupConsulting.com).