Million Dollar Red

How a Waterfont Restaurant Helped Restore Hope on the Gulf Coast—The Shaggy's Cheeseburgers Story

Published by Quaderer Books
Distributed by Simon & Schuster

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About the Book

What if a simple cheeseburger held the secret to rebuilding your life—and your community?

When Hurricane Katrina devastated the Mississippi Gulf Coast, entrepreneur Ron Ladner watched his beloved hometown—and the lives of countless friends and neighbors—get swept away overnight. But from the wreckage emerged something unexpected: Shaggy’s, a small waterfront restaurant that became a gathering place, a source of jobs, and a symbol of resilience for a community determined to rebuild.

In Million Dollar Red: How a Waterfront Restaurant Helped Restore Hope on the Gulf Coast, Ladner shares the remarkable true story behind Shaggy’s and the people who brought it to life. With warmth, humor, and hard-earned wisdom, he reveals how business can become a force for healing, how leadership is built through service, and how ordinary people can accomplish extraordinary things when they come together.

This isn’t just another entrepreneur’s success story—it's a masterclass in:

· Turning catastrophic loss into opportunity to start over
· Building a business culture that puts people first
· Finding purpose through service to others
· The power of community in overcoming adversity
· Why the simplest pleasures often hold the deepest meaning

Featuring candid testimonials from Shaggy’s team members and community members whose lives were touched by this remarkable restaurant, Million Dollar Red reminds us that sometimes the most profound truths come wrapped in the simplest packages—like a perfectly crafted cheeseburger, shared with the people who matter most.

This updated edition includes a four-color photo insert and a link for favorite recipes inspired by the food, friends, and traditions that made the restaurant a destination for locals and visitors alike.

About the Author

Ron Ladner, an entrepreneur and storyteller, grew up on the Mississippi Gulf Coast. After a less-than-stellar stint at the University of Southern Mississippi, he built a successful career in the software services industry, first in Dallas and later in Atlanta, where he met and married his wife, Laura, and where he cocreated and eventually sold his own software company.

The company sale afforded Ron and Laura the freedom to leave Atlanta and move full time to Ron’s beloved Mississippi Gulf Coast—just in time for the worst hurricane in the Gulf’s history. Hurricane Katrina devastated the Gulf Coast. Ron and Laura lost nearly everything, but instead of leaving, they chose to stay and help rebuild the community they loved.

That decision led to the creation of Shaggy’s, a waterfront restaurant in Pass Christian Harbor designed to be more than a place to eat. It became a gathering place where neighbors could reconnect, heal, and rediscover hope over cocktails, cheeseburgers, and laughter.

Over the past two decades, Shaggy’s has grown into five waterfront locations with 450 employees. The restaurants will serve over one million guests this year, while still maintaining an exclusive employee-first culture and a proven commitment to community and helping others.

Today, Ron is no longer involved in the day-to-day operations, giving him the freedom to focus on philanthropy and chase the blue marlin bite throughout the Caribbean aboard his sportfishing boat, the Cheeseburger.

Product Details

  • Publisher: Quaderer Books (December 1, 2026)
  • Length: 288 pages
  • ISBN13: 9781637636589

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Raves and Reviews

Million Dollar Red might be the best book you read all year. This is not your average book, mainly because there is nothing average about Shaggy’s or its founder.”

-Tom Ward, award-winning journalist and author of the Mississippi Mystery series

Million Dollar Red isn’t just the story of a restaurant—it’s a masterclass in resilience, vision, and purpose. Ron Ladner shows how you can turn disaster into opportunity and build a legacy rooted in joy, community, and impact.”

-Dan Hendrix, CEO and chairman of Interface (NASDAQ: TILE)

“The story of Shaggy’s, the small bait and tackle property that Ron Ladner transformed into a beloved local restaurant and eventually a thriving business, perfectly reflects his resilience, gratitude, and deep connection to his roots.”

-Lori West, chief executive director of the Humane Society of South Mississippi

“Ron Ladner takes you on his personal journey that is shaped by disasters, sculpted by persistence, and built on a damn good cheeseburger. He wins. He loses. He fishes. He keeps the faith. It’s all here.”

-Shelley Johnson, owner and editor of the Island Times Pensacola Beach newspaper

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