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Million Dollar Red
How a Waterfont Restaurant Helped Restore Hope on the Gulf Coast—The Shaggy's Cheeseburgers Story
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Table of Contents
About the Book
When Hurricane Katrina devastated the Mississippi Gulf Coast, entrepreneur Ron Ladner watched his beloved hometown—and the lives of countless friends and neighbors—get swept away overnight. But from the wreckage emerged something unexpected: Shaggy’s, a small waterfront restaurant that became a gathering place, a source of jobs, and a symbol of resilience for a community determined to rebuild.
In Million Dollar Red: How a Waterfront Restaurant Helped Restore Hope on the Gulf Coast, Ladner shares the remarkable true story behind Shaggy’s and the people who brought it to life. With warmth, humor, and hard-earned wisdom, he reveals how business can become a force for healing, how leadership is built through service, and how ordinary people can accomplish extraordinary things when they come together.
This isn’t just another entrepreneur’s success story—it's a masterclass in:
· Turning catastrophic loss into opportunity to start over
· Building a business culture that puts people first
· Finding purpose through service to others
· The power of community in overcoming adversity
· Why the simplest pleasures often hold the deepest meaning
Featuring candid testimonials from Shaggy’s team members and community members whose lives were touched by this remarkable restaurant, Million Dollar Red reminds us that sometimes the most profound truths come wrapped in the simplest packages—like a perfectly crafted cheeseburger, shared with the people who matter most.
This updated edition includes a four-color photo insert and a link for favorite recipes inspired by the food, friends, and traditions that made the restaurant a destination for locals and visitors alike.
Product Details
- Publisher: Quaderer Books (December 1, 2026)
- Length: 288 pages
- ISBN13: 9781637636589
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Raves and Reviews
“Million Dollar Red might be the best book you read all year. This is not your average book, mainly because there is nothing average about Shaggy’s or its founder.”
-Tom Ward, award-winning journalist and author of the Mississippi Mystery series
“Million Dollar Red isn’t just the story of a restaurant—it’s a masterclass in resilience, vision, and purpose. Ron Ladner shows how you can turn disaster into opportunity and build a legacy rooted in joy, community, and impact.”
-Dan Hendrix, CEO and chairman of Interface (NASDAQ: TILE)
“The story of Shaggy’s, the small bait and tackle property that Ron Ladner transformed into a beloved local restaurant and eventually a thriving business, perfectly reflects his resilience, gratitude, and deep connection to his roots.”
-Lori West, chief executive director of the Humane Society of South Mississippi
“Ron Ladner takes you on his personal journey that is shaped by disasters, sculpted by persistence, and built on a damn good cheeseburger. He wins. He loses. He fishes. He keeps the faith. It’s all here.”
-Shelley Johnson, owner and editor of the Island Times Pensacola Beach newspaper
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