"The narrative covers the ground well and entertains as it travels. Of benefit to anyone seeking to remember a scrap of information for more than a couple of minutes."
– Kirkus Reviews
"Memory Craft is the best practical book on memory training."
– Anthony Metivier, host of the Magnetic Memory podcast
"Memory Craft is captivating and well worth reading and re-reading. You will discover a wide variety of inventive, fun to use and surprisingly powerful techniques that may very well end up changing your life."
– Francis Blondin, two times Canadian Memory Champion
"Memory Craft is essential reading for anyone interested in memory improvement techniques. Highly recommended."
– Josh Cohen, co-founder, artofmemory.com
"Memory Craft provides a comprehensive understanding of man's earliest and most powerful survival tool, memory."
– Dominic O'Brien, eight times World Memory Champion
"Weaving the deep history of memory techniques along with the techniques themselves, Memory Craft is a memory book like no other I’ve ever read."
– Nelson Dellis, four-time U.S. Memory Champion
"A tour de force in memory techniques ranging from medieval mnemonics to the latest strategies and heuristics used by world-leading memory champions. The book shows that memory can be learned and trained with a wealth of examples and routines that can be practised by anyone."
– Professor Todd Landman, Pro Vice Chancellor of the Faculty of Social Sciences, University of Nottingham
"Dr Lynne Kelly explores the ancient memory techniques that exploit our brain's natural instinct to ground knowledge in landscapes, movement, objects, stories and songs. Lynne shares her practical experience with using these methods to teach us how we too can memorise anything from the history of the world to learning a foreign language. Along the way we gain profound insights into how these "memory crafts" can not only inform educational practices, but also potentially protect our memories from decline as we age."
– Dr Meredith McKague, Melbourne School of Psychological Sciences, University of Melbourne
"Entertaining, educational, fun and has easy to follow methods so everyone can learn how to increase their own memory capacity."
– Carolyn Tavener, Principal, Malmsbury Primary School
"Readers can readily implement her ideas and train themselves to use these mnemonic devices just as the ancient ones may have done so long ago."
– Shelf Awareness (Praise for The Memory Code)