Cheech Marin has a diverse background as an actor, director, author, dedicated art collector, and home cook. As one-half of the renowned comedy duo Cheech and Chong, he contributed to seminal works such as Up in Smoke and Nice Dreams, which have significantly influenced contemporary cannabis culture. These works have established the duo as foundational figures within the industry. 

In addition to his partnership endeavors, Cheech achieved individual success as an actor and director, notably with his film Born in East L.A., which depicts the experiences of a Los Angeles native deported to Mexico and his journey to return home. Drawing on his personal background and cultural heritage, Cheech has helped to challenge stereotypes and redefine Chicano identity. 

In 2022, he played a role in founding America’s first Chicano art museum in Riverside, California, inspired by his extensive collection of Chicano artwork. Moreover, Cheech’s ongoing involvement in the cannabis industry marks a significant milestone, reflecting his longstanding advocacy and commitment to promoting understanding and appreciation of cannabis. 

Beyond his professional pursuits, Cheech dedicates time to personal projects, including culinary endeavors with his daughter Jasmine. Together, they enjoy cooking as a shared activity, fostering creativity and bonding through their culinary explorations.

Tucked away on the remote beaches of northern Malibu, Jasmine Marin developed her passion for cooking through her access to the Food Network on her kitchen television. After mastering lavender shortbread cookies with almonds at age eight, she was eager to explore new culinary creations, such as mac and cheese with Pixie Stix. Since her early years as a young chef, Jasmine has refined her culinary approach and learned to balance flavors from her beloved babysitter, Carolina, who shared her knowledge of authentic regional Mexican cuisine. These lessons laid the foundation for collaborative cooking experiences with her father, Cheech, fostering a special bond that transcended traditional father-daughter dynamics and evolved into a close friendship.

Now, with formal training and a strong sense of discipline, Jasmine is driven by an unwavering curiosity about the culinary world. She continues to explore, experiment, and share her love of cooking with others. Jasmine aspires to one day settle in a welcoming home near the vibrant shores of FlavorTown.

In addition to her culinary pursuits, Jasmine has a background in fine art and design and helped cofound a cannabis business with her father and brother, and now leads the brand’s design team.