TIM CHERMAK is the founder and CEO of Platform Marketing, a company that helps real estate agents grow their business through relationship-based marketing strategies. He created the Lighthouse Strategy to help agents build local visibility, generate consistent referrals, and create a more sustainable path to growth, especially in small-town markets. Through his work with hundreds of agents across the country, Tim has seen firsthand what works and what doesn’t in today’s shifting marketing landscape. He’s passionate about helping realtors stand out by being authentic, consistent, and community-focused. Tim lives in Florida with his family and is committed to helping entrepreneurs market with purpose, not pressure.