About the Book

From the founders of Cousins Maine Lobster comes an invaluable guide for entrepreneurs and those aspiring to new ventures, focusing on building and thriving in business and beyond.

Cousins Jim Tselikis and Sabin Lomac’s dream of bringing the authentic Maine lobster from their childhood to the West Coast was ultimately realized, but not without consistent hard work and dedication. The perseverance that propelled their brand into the spotlight on Shark Tank and made them into a thriving, billion-dollar national franchise did not come easy.

Life and Lobster is a personal guide to all the founding pair wished they knew at the beginning of their entrepreneurship journey, shedding light on the sacrifices, struggles, and victories that shape leaders’ lives. Readers will learn how to:
  • Build a resilient mindset that frames setbacks as stepping-stones to success
  • Hire with purpose and navigate working with family
  • Embrace challenges, take risks, and move forward with renewed drive
  • Elevate and promote your brand with confidence

The two founders share the honest difficulties that got them to this point and the key business foundations they developed over the past 12 years that led them through uncertainties and accomplishments alike.

About the Authors

Jim Tselikis grew up in Cape Elizabeth, Maine, a prominent headland that marks the southern entrance to Casco Bay and home to the infamous Portland Head Light. From its rocky shores, one can see a bustling community of lobster boats fishing Casco Bay’s rich waters, and colorful lobster buoys dotting the coastline. From an early age, Jim was immersed in traditions that defined the region’s coastal culture, helping his parents Julie and Steve steam bounties of Maine lobsters for family celebrations and holidays. Gathering around wooden picnic tables, with the summer sun shining, Jim and his family would sit, drenched up to their elbows in buttery Maine lobster. In 2012, after Cousins Maine Lobster was birthed, Jim and his cousin Sabin appeared on ABC’s hit show Shark Tank, where they partnered with Barbara Corcoran. Since then, Cousins Maine Lobster has grown to 100 units nationwide, with more to come.

Raised in Scarborough, Maine, Sabin Lomac grew up a stone’s throw from a working waterfront, where lobster traps line the docks and the local economy centers around lobster. Growing up in a single-parent household with his loving mom, Jeannie, Sabin quickly developed an appreciation for both family and the traditions that bring family together. After being crowned the “man of the house” at a young age, Sabin went to work and hasn’t stopped yet. He learned that hard work, though not always pretty, will always win in the end.

Product Details

  • Publisher: Matt Holt Books (September 22, 2026)
  • Length: 256 pages
  • ISBN13: 9781637749784

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Raves and Reviews

“Cousins Maine Lobster is the best investment I’ve made and one of the smartest businesses I’ve seen.”
—Barbara Corcoran, star of ABC’s Shark Tank 

“This isn’t a story of overnight success. It’s a story of conviction and endurance because growth in business is messy, uncertain, and hard-won.”
Robert Herjavec, Wall Street Journal Bestselling Author and star of ABC’s Shark Tank 

“An unusually candid portrait of what it takes to build a food business that lasts. This is entrepreneurship as it actually happens.”
Danny Meyer, Restaurateur and New York Times Bestselling Author, Setting the Table

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