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How to Score in Hollywood
Secrets to Success in the Movie Business
By Kevin Goetz
Foreword by Jim Gianopulos / Read by Kevin Goetz
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Table of Contents
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About the Book
Go behind the scenes of the movie business as entertainment strategist Kevin Goetz reveals how creative instinct, audience insight, and smart data work together—from development through marketing and release—to increase a film’s potential for financial success.
How to Score in Hollywood explores the essential elements behind financially successful filmmaking. Drawing on nearly four decades of experience in the entertainment industry, audience expert Kevin Goetz reveals how creative instinct, audience insight, and smart data can work together—and why every movie, if made and marketed for the right price, should make money.
Expanding on the principles introduced in his bestselling first book, Audience-ology, Goetz examines the key decisions that influence a film throughout its lifecycle, from development through marketing and release, while always maintaining an appreciation for filmmaking as an art form.
Key insights include:
- Building a strong commercial foundation
- Identifying the right audience from the start
- Using audience research to uncover strengths and red flags
- Standing out in a crowded marketplace
- Planning for a film’s entire lifecycle
Filled with industry stories, entertaining personal experiences, and actionable advice, How to Score in Hollywood offers a fresh perspective on navigating a business filled with risk and uncertainty. Whether you’re a filmmaker, studio executive, entrepreneur, student, or movie lover, the book provides an illuminating look at the creative and business decisions behind how movies are made, marketed, and released.
How to Score in Hollywood explores the essential elements behind financially successful filmmaking. Drawing on nearly four decades of experience in the entertainment industry, audience expert Kevin Goetz reveals how creative instinct, audience insight, and smart data can work together—and why every movie, if made and marketed for the right price, should make money.
Expanding on the principles introduced in his bestselling first book, Audience-ology, Goetz examines the key decisions that influence a film throughout its lifecycle, from development through marketing and release, while always maintaining an appreciation for filmmaking as an art form.
Key insights include:
- Building a strong commercial foundation
- Identifying the right audience from the start
- Using audience research to uncover strengths and red flags
- Standing out in a crowded marketplace
- Planning for a film’s entire lifecycle
Filled with industry stories, entertaining personal experiences, and actionable advice, How to Score in Hollywood offers a fresh perspective on navigating a business filled with risk and uncertainty. Whether you’re a filmmaker, studio executive, entrepreneur, student, or movie lover, the book provides an illuminating look at the creative and business decisions behind how movies are made, marketed, and released.
About the Author
Photography by Greg Gorman
Kevin Goetz is the founder and CEO of Screen Engine/ASI, a global leader in entertainment research and strategy, serving all the major film studios, television networks, and streaming services. Throughout his career, he has been at the forefront of Hollywood, having personally tested over five thousand film titles, and his work significantly impacts how movies are made, marketed, and released. In 2024, Kevin received American Cinematheque’s prestigious Power of Cinema Award for his contributions to the film industry. He is the author of the bestselling Audience-ology and How to Score in Hollywood, which explores the secrets to success in the movie business. Kevin hosts the popular Don’t Kill the Messenger podcast and continues educating the filmmaking community through keynote speeches and global presentations. He has produced twelve TV movies, including the Emmy Award–winning Wild Iris, and the documentary Children in the Fire. A member of the Academy of Motion Picture Arts and Sciences, the Television Academy, and the Producers Guild of America, Kevin also serves on the boards of six nonprofit organizations. He currently resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.
About the Reader
Photography by Greg Gorman
Kevin Goetz is the founder and CEO of Screen Engine/ASI, a global leader in entertainment research and strategy, serving all the major film studios, television networks, and streaming services. Throughout his career, he has been at the forefront of Hollywood, having personally tested over five thousand film titles, and his work significantly impacts how movies are made, marketed, and released. In 2024, Kevin received American Cinematheque’s prestigious Power of Cinema Award for his contributions to the film industry. He is the author of the bestselling Audience-ology and How to Score in Hollywood, which explores the secrets to success in the movie business. Kevin hosts the popular Don’t Kill the Messenger podcast and continues educating the filmmaking community through keynote speeches and global presentations. He has produced twelve TV movies, including the Emmy Award–winning Wild Iris, and the documentary Children in the Fire. A member of the Academy of Motion Picture Arts and Sciences, the Television Academy, and the Producers Guild of America, Kevin also serves on the boards of six nonprofit organizations. He currently resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.
Product Details
- Publisher: Simon & Schuster Audio (November 11, 2025)
- Runtime: 9 hours and 1 minute
- ISBN13: 9781797195520
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