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Going Negative

About The Book

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

About The Authors

Stephen Ansolabehere is a professor of government at Harvard University.

Product Details

  • Publisher: Free Press (August 1, 1997)
  • Length: 256 pages
  • ISBN13: 9780684837116

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