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Table of Contents
About The Book
THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.
The only thing scarier than a new idea is an old one.
Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.
With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.
Curious? Time to risk it for the biscuit.
The only thing scarier than a new idea is an old one.
Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.
With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.
Curious? Time to risk it for the biscuit.
Product Details
- Publisher: Affirm Press (June 30, 2026)
- Length: 288 pages
- ISBN13: 9781761822551
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Raves and Reviews
'Jess and Bree have always been my first port of call for anything to do with brand and business. Now they can be yours.'
– Zara McDonald, co-founder, Shameless Media
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