From the Bronx to the Boardroom

How I Learned to Lead Without Losing Myself

Published by She Writes Press
Distributed by Simon & Schuster

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About the Book

For fans of The Memo and Becoming, a memoir of resilience, power, and identity that traces one Afro-Latina executive’s rise from the South Bronx to the senior executive leadership—and shares the hard lessons no one teaches about how the world actually works.

What does it take to rise through corporate America without losing yourself along the way?

From her childhood in the South Bronx to the boardrooms of corporate America, Lizette Williams Rashad learned early that navigating power requires courage and resilience. Those lessons shaped her journey into executive leadership and her determination to succeed without abandoning her identity.

From the Bronx to the Boardroom is the memoir of an Afro-Latina girl from the South Bronx who became a Fortune 500 executive—not by assimilating but by learning to read power, build strategic relationships, and move with precision in rooms where she was often the only one who looked like her. Blending personal narrative with hard-earned leadership principles, this book offers a clear-eyed look at what it takes to succeed at the highest levels—without abandoning who you are. Grounded in lived experience, it challenges the notion that advancement requires conformity and translates unspoken rules into actionable principles for operating with authenticity and power.

Anyone who has ever had to figure out the unspoken “rules” for themselves will see their story—and their strategy—in this perceptive and actionable memoir.

About the Author

Lizette Williams Rashad, born and raised in the South Bronx, built her career professionally as Lizette Williams, a senior marketing executive with experience at IBM, PepsiCo, McDonald’s, Kimberly-Clark, and a major technology company. She is a Columbia University, London School of Economics, and Kellogg MBA graduate, the founder of Lizette Speaks LLC (est. 2020), an AAF Hall of Achievement honoree, and a sought-after keynote speaker at SXSW, Advertising Week, and Essence Festival. She lives in Chicago, Illinois.

Product Details

  • Publisher: She Writes Press (July 20, 2027)
  • Length: 256 pages
  • ISBN13: 9798896365686

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Raves and Reviews

“Lizette doesn’t just tell you how to survive corporate America—she shows you how to own it without losing yourself. Essential reading for anyone who has ever been told they need to change who they are to belong.”—Dara Treseder, Chief Marketing Officer, Autodesk

“A clear, grounded take on what it really means to lead in complex environments. Lizette shares hard-earned insight on navigating power, performance, and pressure without losing who you are. I’ve seen her approach deliver results with integrity and clarity.”—Kenny Mitchell, Chief Marketing Officer, Levi’s

“I watched Lizette walk into rooms she was told weren’t built for her—and reshape them entirely. This book is essential reading for anyone who has ever had to prove they belong somewhere they were always meant to be.”—Janice Tennant, Global Brand President, Merrell

“Lizette opens the door to her lived experiences with honesty and clarity—offering readers not just a story but a perspective. After reading, you may find yourself moving through your own life with greater conviction, intention, and courage.”—Marissa Nance, Founder & CEO, Native Tongue Communications

“This book reflects exactly how Lizette shows up—clear, disciplined, and intentional. Both her story and a guide for navigating spaces that weren’t built for you. Her voice is grounded, thoughtful, and necessary.”—Star Cunningham, Founder & CEO, 4D Healthware

“From the Bronx to the Boardroom traces Lizette’s journey through adversity, resilience, and leadership with honesty and purpose. It is not just a memoir—it is a map for anyone who has ever had to find their own way in rooms not built for them.”—Gilbert Dávila, CEO & Founder, DMI Consulting

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