John Fareed is a personal branding and performance coach, a highly sought-after keynote speaker, and author of the new revised and expanded edition of From Invisible to Icon: How to Become a Known Expert in Your Industry. He is global chairman of Horwath HTL, the global leader in hotel, tourism, and leisure consulting. The hundred-year-old firm boasts 250 senior consultants working out of sixty offices in more than fifty countries. Prior to his distinguished consulting career, Fareed spent fifteen years as a professional magician performing on cruise ships, in casinos, and at private clubs such as the famed Magic Castle in Hollywood, California. He also served six years in the US Marine Corps. In his mid-thirties, Fareed began a successful hotel, tourism, and leisure consulting career as a solo practitioner, having never worked in the industry—and without the benefit of a college education. He spent the next thirty years advancing from “invisible to icon” in the industry.